The Serour Brothers to share their remarkable story at Gardenview
Montreal, June 5, 2023 – On the eve of their appearance at the Ottawa Natural Bodybuilding Championship later this month, the Serour brothers will visit their former elementary school, Gardenview (700 Brunet) in St. Laurent on Tuesday, June 13 (9:10 am) to talk about the importance of keeping in good physical condition and staying in school.
The Serour Brothers. |
Liam 22, Jordan, 20
and Adam, 18 are excited to be headed to the nation’s capital and
fulfill a lifelong dream of theirs
to be stepping on to the
bodybuilding stage together. They each had a unique introduction to
fitness and bodybuilding, but have
pushed through any and all obstacles as brothers. Their dad, immigration
specialist and politician Richard Serour, is better known to some radio
listeners via his alter-ego Ricky Cyr from a number of years ago on CJAD. Mom Gabrielle Azran
Serour is an attorney and as her husband notes: “She prepares most of their
meals. It’s like feeding three hungry lions; but it’s a labor of love on behalf
of the lioness!”
“I grew up playing sports but always had trouble with my weight,” says Liam. “At my worst, I was 230 pounds at five
foot seven. I knew a change had to be made. My main driving factor was to
prove to the world and myself that I could be the person I've always known I
could be –
a champion! So, I am proud to say that in November 2021, I lost 60
pounds and won at the Popeye's Classic in classic physique. This lit a fire
under me and I knew from this point on
that my purpose was to set an example to others – there is nothing that you cannot
accomplish!!”
As for Jordan, as a young child he loved
martial arts but was always too weak to achieve any of his goals. “It was
clear to me that I first had to build the physique of my dreams,” he said.
“After consistently training for five years, I am proud to announce that I have
surpassed beyond what 14-year-old Jordan thought could be possible and I am
only beginning to reach my potential.”
Added Adam:
“Naturally, seeing my two big brothers encouraged me to start hitting the gym
and to be the biggest of the three. I have been training for the last three
years alongside them. At times I doubt myself because of how young I am. It’s
crazy that I am hopping on stage in my underwear to show off my muscles yet I
can barely get into a club. But my brothers always remind me to believe in
myself.”
The brothers note that the underlying factor that has led to their combined success in bodybuilding, martial arts, academic achievements, and all other challenges life has thrown their way, has always been their brotherhood.
“Our parents taught us at a young age that real success is measured, not in dollars, but in love and family!” says Liam. “We were taught to not only talk the talk, but to walk the walk! To inspire by example! What started as a friendly competition amongst brothers, has evolved into something much bigger.”
The brothers are
excited to talk about The Serour Shredding Challenge. In a nutshell, they are in the
midst of organizing a transformation challenge in which people can sign up,
receive a training plan, and gain access to their group chat where they will answer
questions. The goal is to transform your body to the best of your abilities in
eight weeks
“What makes this
opportunity so unique is that the challenge corresponds to our competition
prep,” says Jordan. “Thus, we’re all doing it together. “
At the end of the
challenge, the top three biggest transformations
will receive prizes.
You can follow the
Serour Brothers on social media.
Youtube: https://www.youtube.com/@serourbrothers
Instagram: https://www.instagram.com/serourbrothers/
Tiktok: https://www.tiktok.com/@theserourbrothers
See this video Interview: https://www.thesuburban.com/on_air/cohen_in_the_city/cohen-in-the-city-episode-129-the-serour-brothers-making-bodybuilding-history/article_0ab7f4b2-00d3-11ee-ab7f-abfc51662c18.html
About the English Montreal School
Board
With a youth and adult sector
population of more than 35,000 students, the English Montreal School Board
(EMSB) is the largest English public school board in Quebec. Established on
July 1, 1998, when the province created new boards along linguistic lines, the
EMSB network consists of 73 schools and centres. For more details,
visit the EMSB website at www.emsb.qc.ca.
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Contact:
Michael
J. Cohen
Manager,
Marketing and Communications
English
Montreal School Board
514-483-7200 ext. 7243